Unit 3: Marketing
The process of marketing found its way into the business mindset around 1950. Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is a process that involves activities and communication designed to persuade buyers to buy, and through research, give customers what they want. Before you enrolled in this course, you may have perceived marketing as only advertising and selling. You will find that it encompasses the areas of publicity, public relations, and sales promotion. Through the marketing process, businesses are able to tailor a product or service to their target market.
Completing this unit should take you approximately 27 hours.